Privacy, Cookies & Affiliate Disclosure
What I collect, why, who sees it, and how to take control of it, in plain English.
Last updated: 8 October 2026
1. Who I am
Anfield Bound (anfieldbound.com) is run by Larne Group Ltd, a company registered in England and Wales, company number 16974325, registered office Level One, Basecamp Liverpool, 49 Jamaica Street, Liverpool, L1 0AH. For data protection law, Larne Group Ltd is the “controller” of the personal information described here.
You can contact me about anything on this page at hello@anfieldbound.com or through the contact page.
2. What I collect
| When | What |
|---|---|
| You sign up for the Matchday Map or the Matchday Brief emails | Your email address and, if you give it, your name |
| You email me (hello@anfieldbound.com) | Your email address and the contents of your message |
| You browse the site | Technical data such as your IP address, browser, device and the pages you view, collected by my host’s server logs and by the site’s analytics service |
| You click an affiliate link | Nothing is passed from me to the partner about who you are. The partner may set its own cookies once you reach their site (see section 7) |
I do not collect payment details on this site. I do not knowingly collect sensitive personal information.
3. Why, and the legal basis
- Sending you the map and the Matchday Brief (match-by-match emails before home games). Your consent, which you can withdraw at any time using the unsubscribe link in every email.
- Replying to your message. My legitimate interest in answering you, and taking steps you have asked for.
- Keeping the site secure and working. My legitimate interest in running a safe, reliable site.
- Understanding how the guides are used. Your consent, where analytics cookies or similar technology are used (see section 7).
- Meeting legal duties, such as accounting and tax records.
5. How long I keep it
- Email list details: until you unsubscribe. MailerLite may keep a minimal record of your address so it can honour your opt-out.
- Contact messages: 12 months after the conversation ends, unless I need them longer for a legal reason.
- Server logs and analytics: kept for the period set by my host and analytics provider, typically 12 to 26 months.
- Company records: as long as the law requires.
6. Your rights
Under UK data protection law you can ask me to: see the information I hold about you; correct it; delete it; restrict or object to how I use it; move it to another service; and withdraw consent at any time. Email me and I will respond within one month.
If you are unhappy with how I have handled your information, you can complain to the Information Commissioner’s Office at ico.org.uk or on 0303 123 1113. I would appreciate the chance to put things right first.
8. Affiliate links
Some links on this site are affiliate links. If you book or buy through them, I may earn a commission, at no extra cost to you. Links like this are labelled on the page.
Commission never decides what I recommend. I only link to things I would tell a friend about, and where I have not personally used a service, I say so rather than imply I have.
Sponsored placements from pubs and venues, if I ever run them, will be clearly marked as sponsored.
9. Independence
Anfield Bound is an independent fan resource. It is not affiliated with, endorsed by or connected to Liverpool Football Club. Club and stadium names are used only to describe what this site is about, and they belong to their owners.
I do my best to keep the guides accurate and up to date, but services, prices and rules change. Always check official sources before you travel or buy.
10. Children, other sites and changes
Children. This site is not aimed at children under 13, and I do not knowingly collect their information.
Other sites. I link to sites I do not control. Their privacy practices are their own, so check them before sharing information.
Changes. If I change this policy, I will update the date at the top and, for significant changes, tell email subscribers.